Tada.com Announces Results of Third Quarter Coupon Usage Study

LOS ANGELES–(BUSINESS WIRE)–In an effort to better understand the couponing tendencies and preferences of consumers, Tada.com commissioned a study of 8,858 online shoppers, who were surveyed immediately post-transaction from 1,356 retailers. “The results were both surprising and very positive for retailers,” says David Weinrot, CMO of Shopzilla, Tada’s parent company. “We found that while coupons don’t erode the full-price base of shoppers, they absolutely compel impulse shopping and drive co


Business Wire News with Multimedia

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